Marketing Intern, Kopari Beauty
PR Boxes & Influencer Intro Packages
Orchestrated the assembly of over 400 PR boxes for influencers and affiliates, enabling them to preview products ahead of launch, driving anticipation and engagement. Implemented proactive outreach initiatives to influencers and built partnerships to sustain brand interest and expand reach through preparing intro packages for influencers to begin forming relationships with them.
Packaged 400+ SPF PR Boxes
Kopari x FashionPass
Event
I spearheaded the guest list and played a key role in organizing this influencer event. Notably, one influencer, Tabitha Qassom, generated an impressive $3.1k in earned media value from the event, a direct result of my decision to invite her. Each influencer was meticulously selected to align with the essence of the two brand partnerships involved.
EMV Review
From March 5th to 9th, Kopari Beauty hosted its first ever brand trip, which I assisted in organizing. The objective was to evaluate the earned media value (EMV) generated by the trip and to determine whether the creators continued to engage with us afterward. I conducted a thorough analysis and assessment of the EMV contributed by the creators, optimizing resource allocation to maximize return on investment (ROI).
