President, American Marketing Association

Our chapter collaborated with Junior Achievement of San Diego County to promote their event, "JA For Everyone." Together with my team, I crafted and implemented a comprehensive marketing strategy to enhance the event's visibility and increase participant engagement. Through detailed market research, I identified a significant demand among college students for financial advice, which informed our decision to focus on two primary target audiences. As an officer in the AMA, I took a leadership role in overseeing the project. My specific contributions included crafting a marketing strategy aimed at parents of young children in San Diego, which involved creating a persuasive pitch deck, designing social media ads, producing flyers, and developing an email campaign template. Our efforts culminated in a successful event, attracting 48 attendees and sign-ups.