First Generation Student, School Projects
Career Compass Research Project
My team conducted a semester-long research report that drove impactful research and develop innovative solutions. Over a semester, our team engaged with Point Loma Nazarene University students and staff, conducting surveys and interviews that revealed a clear interest in a platform offering personalized career guidance. Although the majority of respondents were confident in their current resources, they also wanted a platform like this to help them excel further. However, those who didn't utilize camps resources also didn't want out proposed platform. This led to the conceptualization of Career Compass, a data-driven platform intended to help students make informed decisions about their academic and career paths. Our research indicated a promising market for such a platform, with the potential to positively influence student retention and success.
Little House of Flowers Strategic Analysis
My team researched external and internal factors, as well as financial considerations, crafting strategic recommendations to enhance the business's market position. Our research led to two key strategies: Plan A, aimed at deepening customer relationships through educational initiatives, interactive experiences, subscription services, and a loyalty program, and Plan B, focused on leveraging local partnerships for event catering and collaborations. Ultimately, Plan B was chosen for its potential to substantially increase revenue and profit, despite an anticipated initial negative ROI. This decision was based on its strong fit with the brand’s existing community engagement and the promising scope for expanding the customer base and networking opportunities. Through this strategic move, we projected a shift from an initial negative ROI to a positive return, signifying the brand's resilience and capacity for growth.
EDEN Pitch
DEN, an AI-powered mobile app dedicated to enhancing the safety of women on college campuses. Our team's innovation and strategic planning were recognized when we entered the ACBSP Region 7 School of Thought Competition, where EDEN earned the runner-up position, validating the app's significance and our team's commitment to leveraging technology for social good.
Nopalera Marketing Strategy Plan
For Nopalera, I conducted a detailed review of the marketing strategy for this burgeoning beauty brand, dissecting its marketing mix to pinpoint strengths and areas for improvement. Based on this analysis, I provided targeted recommendations aimed at refining their marketing execution to enhance brand visibility and engagement.
Balboa Park Marketing Plan
My team and I strategic marketing plan aimed at increasing child attendance at Balboa Park. This initiative was designed to revitalize the park's appeal post-pandemic by enhancing its existing children's programs and creating new interactive and educational activities that cater to the interests and safety concerns of young visitors and their families. My approach included analyzing current market trends and visitor feedback to tailor experiences that promote learning, physical activity, and social interaction in a safe, enriching environment.